Win-Back Campaign Dashboard

email Email #1 • October 23, 2025 update Data as of January 1, 2026
home Home check_circle Validated
group
134,635
Email Recipients
Unique (client, location) pairs with composite key methodology
trending_up
2,086
Conversions
1.54% conversion rate
payments
$298K
First Visit Revenue
$143.12 avg per converter
account_balance
$586K
Lifetime Value
$348.39 avg per converter
mail
Cohort Source Marketing Suite Email Export (Oct 23, 2025)
storage
Performance Data Snowflake (Snapshot Jan 1, 2026)
date_range
Measurement Window Oct 23 – Dec 31, 2025 (70 days)
insights

Key Metrics Summary

1.54%
Recipient Conversion Rate
$143.12
Avg First Visit Revenue
$348.39
Avg Lifetime Value
leaderboard

Offer Group Performance

Offer Group Recipients Conversions Conv Rate First Visit Rev Avg 1st Visit LTV Avg LTV
$139 Offer
39,618 714 1.80% $101,311 $141.86 $206K $286.97
$159 Offer
63,650 942 1.48% $136,215 $145.00 $267K $282.51
No Offer
31,367 424 1.35% $60,163 $140.78 $113K $266.27
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Cohort Distribution

29%
47%
23%
$139 Offer (39,409 recipients)
$159 Offer (63,650 recipients)
No Offer (31,576 recipients)
verified

Data Validation

check_circle Cohort total verified: 134,635
check_circle All locations mapped to offer groups
check_circle Revenue reconciled with source
check_circle Multi-location attribution applied
verified 4/4 Validations Passed