Win-Back Campaign Dashboard

134,635

Email Recipients

Unique (client, location) pairs with composite key methodology

2,086

Conversions

1.54% conversion rate

$298K

First Visit Revenue

$143.05 avg per converter

$586K

Lifetime Value

$280.68 avg per converter

Cohort Source Marketing Suite Email Export (Oct 23, 2025)

Performance Data Snowflake (Snapshot Jan 1, 2026)

Measurement Window Oct 23 – Dec 31, 2025 (70 days)

Key Metrics Summary

1.54%

Recipient Conversion Rate

$143.05

Avg First Visit Revenue

$280.68

Avg Lifetime Value

Offer group performance comparison showing recipients, conversions, revenue and LTV by offer type
Offer Group	Recipients	Conversions	Conv Rate	First Visit Rev	Avg 1st Visit	LTV	Avg LTV
$139 Offer	39,618	714	1.80%	$101,311	$141.86	$206K	$286.97
$159 Offer	63,650	942	1.48%	$136,215	$145.00	$267K	$282.51
No Offer	31,367	424	1.35%	$60,163	$140.78	$113K	$266.27

29%

47%

23%

$139 Offer (39,409 recipients)

$159 Offer (63,650 recipients)

No Offer (31,576 recipients)

Cohort total verified: 134,635

All locations mapped to offer groups

Revenue reconciled with source

Multi-location attribution applied

4/4 Validations Passed